Published by: Prometheus Global Media
Reviewed by Melissa Minners
I had never read a single issue of Billboard Magazine until one arrived in my mailbox the other day. It turns out that this was a special edition of Billboard Magazine - one entirely focused on the 2012 Billboard Music Awards. Curious, I decided to check out what this issue of the magazine had to offer.
Opening to the letter from the editor, Bill Werde, we are reminded what an amazing year for music we have just experienced. He highlights some of the major events taking place between March 1, 2011 and February 29, 2012 and discusses the ways in which we, the listeners, chose who will eventually go home with a Billboard Music Awards on May 20, 2012.
The rest of the magazine is devoted to the music awards and features an article introducing us to the six bands battling to win the top spot in Billboard's second annual Battle of the Bands; a list of the fifty most memorable moments in the past year in the world of music; an interview with two of the Billboard Music Awards' performers, Usher and Justin Bieber; a spotlight of each contender the top female and male artist of the year awards; a list of the finalists in each award category and much, much more. This magazine provides you with everything you need to know about the awards scheduled to be televised on May 20, 2012 at 8PM EST on the ABC Network.
While I enjoyed the photo-rich format of the magazine and learned quite a bit about some of the artists from the articles, I found that the magazine seemed to be inundated with advertisements. I know that an award ceremony of this caliber requires a great deal of advertising funding, but even the articles themselves seemed to be advertisements for some product or another, whether it be a car, health and beauty items or ice cream. The advertisements overwhelmed the article content and left me somewhat put off.
In short, I'm glad that the issue of Billboard Magazine I received was free. This was a special edition of course, but if the rest of the issues are as advertisement-inundated as this one, I see know point in purchasing a subscription. I want to learn more about the artists themselves, not read about them promoting some hot product. In my opinion, more in-depth articles about artists and less advertising make for a much better magazine and this edition of Billboard Magazine just didn't cut it for me.